The Magic of IRL
Behind the Scenes of the Events, Retreats, and Communities Female Founders Build
What if your next breakthrough didn't come from another launch, but from the room you're brave enough to create?
Hosted by community strategist and membership expert Inbal Claudio, The Magic of IRL explores how in-person experiences, communities, memberships, retreats, and events can become the foundation of a thriving, recurring-revenue business.
Each week, Inbal sits down with founders, community builders, and industry leaders who are using real human connection to grow businesses people can't wait to be part of. Alongside inspiring interviews, she'll share solo episodes packed with actionable strategies for turning ideas into experiences, building communities people happily pay for, and creating sustainable revenue without relying on the endless launch cycle.
Whether you're dreaming of hosting your first event, building a membership, leading retreats, or creating a community that truly lasts, you'll walk away with practical tools, honest conversations, and the confidence to bring your vision to life.
New episodes every Wednesday.
The Magic of IRL
Latest Episodes
EP 04: From One Dinner to an Annual Event: How Haley Westfall Built The Table
My business bestie Haley Westfall is in the room, and we are spilling all of it. The voice notes we usually keep to ourselves are finally on the airwaves, including the part nobody posts about: the stress before the magic.Haley got rescu...
EP 03: Retreats That Actually Make Money with Mari Milenkovic
Mari Milenkovic has taken founders to Sicily and Lake Como, hosted 500 person events, and run meetups in four cities. She also scouted Catalina for a day trip, took one look, and walked away.In this episode she breaks down the actual for...
EP 02: How Events Solve Almost Every Business Problem
I had 4,000 women in an online community. When I opened a paid tier, almost nobody joined. Then I got 20 women in a room, and that room turned into a membership, a coworking space, a retreat, this podcast, an annual summit, and my best friends....
EP 01: One Had the Numbers. The Other Had the Magic.
Two and a half years. Four different developers. Six launch delays. A platform that grew to 4,000 women from all over the world, with 40 to 50 of them live on Zoom every single week. Then I opened a paid tier and almost nobody bought.Thi...
